Art+Cook

A collection of kitchenware and housewares designed for Art+Cook — cutting boards, cookware accessories, kitchen tools and hydration, built around a materials-forward design language that holds up at the shelf and in the kitchen.

Industrial Design Kitchenware Product Family Retail Design
Art+Cook kitchenware and housewares collection — product design by Geoff LaCorte

The mid-tier kitchenware category is one of the most visually cluttered retail environments in specialty retail. Hundreds of SKUs compete on color, price, and impulse packaging — most produced by brands with no coherent design language between products. Art+Cook's brief was to build the opposite: a product family with enough visual and material coherence that the brand was identifiable at 20 feet, and desirable at 2.

The collection spanned cutting boards in TPU and wood composites, cookware accessories, kitchen tools, and a water bottle line — each category requiring its own material and manufacturing logic while contributing to a unified brand aesthetic. The challenge was establishing a design DNA flexible enough to work across radically different product typologies without becoming generic.

Disciplines

  • Industrial Design
  • Product Family Architecture
  • Materials & Processes
  • Retail Channel Design
  • DFM & Manufacturing

Study

The category had gone flat.
Texture was the way out.

The kitchenware aisle had settled into sameness. Molded plastic in a handful of safe colors, forms that differed only in outline, and surfaces that gave the hand nothing to read. With little separating one range from the next, products were left competing on price and shelf presence alone.

The response was to design for touch and for use. Surfaces carry deliberate texture — relief patterns and material contrast that register in the hand before they register on the shelf — and pieces are built to earn their keep by doing more than one job. Together those two ideas gave the range a reason to exist beyond another set of matching handles.

Art+Cook TPU cutting board design — materials exploration
Art+Cook Signature Spatulas — detail comparison across all four colorways

Outcomes

Product Range

  • TPU cutting board family
  • Wood composite cutting boards
  • Cookware accessories line
  • Hydration / water bottle line

Design Language

  • Shared proportion grammar
  • Material hierarchy (TPU / wood / steel)
  • Coordinated color palette
  • Retail-optimized packaging

Details

  • Category: Kitchenware / housewares
  • Role: Lead Industrial Designer
  • Channel: Specialty retail
  • Status: Shipped

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